Our customers often ask whether having a local site with a local extension is better for SEO. Unfortunately there is no clear answer to this but the general rules of thumb on international are:
- Having a local domain (.co.uk, .fr, etc) helps but isn’t crucial. A .com can tank well in the UK and a .co.uk can rank well in the US. Obviously the localized domain is easier to rank.
- Having local hosting helps as well. A site hosted in the targeted country will rank better in that country (as well as have faster response times for your target audience).
- Your links play a large role in localization. If your links are primarily in the UK, Google will weigh you better for UK searches.
Google introduced relatively new policies regarding the use of Google places and top-level domains, so things may change in the near future but as general rules, the above should still stand.






